from now on pharmacy managers point of view, the purpose of no more than two to maximize profits or maximize cash flow, showing management methods have two, one is in the shortest possible time to maximize profits, this is the market most of the enterprises of the forms, they research policy, walk on the edge of legal policy, for employees to maximize the high-speed flows, customers a single profit maximization (combination therapy, high-off price, high margin); another 100 customer satisfaction [slogan]; customer satisfaction as the basic pharmacy business of sustainable development goals; both good and who is not who Well, to maximize the efficiency of capital is not wrong, but in the people's livelihood, selling drugs, while conscience; 100 customer satisfaction seems to have done too much trouble, and money is the modern fast-flowing, but not the flow of money, customer focus lifetime value, customer satisfaction seems to be a demand for 100 pseudo-proposition, can find a third way to do that more quickly and profit while the customer and satisfaction, screening out what customers can achieve short-term to maximize the value of what customers can long-term value maximization.
tell a little story, the Chinese Song Dynasty invented gunpowder, the barrel is also a Chinese invention, but the product is a fowling piece, in both Western based on the addition of a small part, because of the small parts that greatly increased the efficiency of guns, so that the country will be long years of humiliation, which is quasi-guns, mind; most pharmacies now or in the use of fowling; irrigation the powder (poster) squeezed hundreds of sub-iron (shells) [low-cost varieties], to the tree (the market) shot, and then waiting for the birds (the customer) into the bag. If to different customers; guide hunters to use a different gun accurately and efficiently will hit into the pocket of it, this is the exact marketing!
first screening out high-precision marketing, customer types, analysis of spending power; analysis of symptoms [expertise]
Hunter (salesperson) to select what kind of gun [marketing tools] and bullets [merchandise] the most efficient and satisfying the customer problem-solving ;
as operators or managers, how to achieve accurate and efficient marketing, nothing more than to find Senior Hunter [Hunter] or achievement, while providing good weapons and ammunition [policy] [merchandise], do these three woods in China worry about hit game.
[Hunter] sales analysis: What gunmen good, not good at anything analysis, the tutorial is not good training, good training, especially the
[bullet] commodity analysis: the most efficient bullet, price, efficacy, gross margin
marketing program analysis [gun]: hit commodities-driven program
pharmacy data analysis blog http://dongdongdy.blog.163.com/
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